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Brand Newsroom 51: Online Reviews for Your Brand

Has your business been reviewed online? From a marketing perspective, review websites like Yelp allow brands to target a highly influential audience, with 40% of users aged 18-35 and another 40% with a self reported income of over 100k.

So how should brands approach online review sites, and how should they encourage customer reviews? This week on Brand Newsroom, Nic Lembo, Manager of Public Relations and Outreach at Yelp, joins the Brand Newsroom team to discuss strategies and best practice for brands with a community of online reviewers.

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